1. About Us

Website: https://emmaholliday.com.au
ABN: 29 951 723 965
We operate this website and voluntarily comply with the Australian Privacy Principles (APPs).

2. Information Automatically Collected

Although we do not collect personal information via the site, analytics tools used on the website automatically collect technical data such as:

  • IP address (may be anonymised depending on configuration)
  • Device type, browser and operating system
  • Pages viewed and time spent on the site
  • Clicks, scrolls and other interaction data
  • Referrer URL

We do not attempt to identify individuals using this information.

3. Cookies, Analytics & Tracking Technologies

3.1 Cookies

Cookies and similar technologies may be used to support analytics and improve website performance. You may disable cookies through your browser settings.

3.2 Google Analytics 4 (GA4)

We use GA4 to understand how visitors use the website. GA4 collects aggregated usage data and may process information on servers outside Australia. GA4 does not reveal identifiable users to us.

3.3 Microsoft Clarity

We use Microsoft Clarity to better understand user interaction patterns such as scrolling, mouse movement and click behaviour. Clarity masks sensitive fields and states it does not use session replay data for advertising.

4. Social Media & External Links

The website contains links to third-party platforms such as Instagram, Facebook and other social media sites.
We do not control how these platforms collect or manage your information. We encourage you to review their privacy policies before interacting with them.

5. How We Use Automatically Collected Information

We use non-identifiable, aggregated analytics data to:

  • Understand website traffic
  • Improve site design and functionality
  • Diagnose performance issues

We do not attempt to identify individuals from analytics data.

6. Cross-Border Disclosure

Third-party analytics providers such as Google and Microsoft may store or process information overseas, including in the United States, Asia or Europe.
We take reasonable steps to ensure these providers maintain appropriate privacy protections.

7. Data Security

We take reasonable steps to protect information associated with the operation of the site, including:

  • HTTPS encryption
  • Secure hosting environments
  • Access controls

No system can guarantee complete security, but we aim to maintain a secure environment.

8. Retention & Deletion

We do not store personal information from website visitors.
Analytics data is retained according to each analytics provider’s settings and default retention periods.

9. Direct Contact (Outside the Website)

If you contact us through email or social media, we may receive the personal information you choose to provide.
This information is only used to communicate with you. We do not request or collect sensitive information and ask that you avoid sending it.